Writing content for law firm website is not as easy as it sounds. There are many blogs on this topic, so that your content is found in search engines, I will give some tips on how to do it right.
Start by analyzing the content of your competitors. Look at what they write about, how they write about it.
Find out what problems your target audience has and try to write a post that will solve this problem.
Explore keywords and phrases that your potential users enter in the search engine. This can be done, for example, using Google Adwords Keyword Tool.
Decide who will write the content
If you are asking this question, then most likely you decided to write the content yourself. But maybe you would be better off hiring a professional for this? There are people who have been doing this for a long time and understand how to make your pages and website blog more attractive and effective. The only question is what you have to pay for it. So just think, could you make more money doing your main legal work instead of writing an article? If the answer is yes, then you should consider attracting new people to write posts for your blog.
Create info pages
What areas of practice does your company work in? What can you tell about your lawyers? Maybe you have some good cases that you want to tell your potential customers about? Create separate pages about all this so people can learn more about you.
A free WordPress plugin – LawPress that is specifically designed for law firms and other legal businesses can help you with this. It creates an understandable page structure between practice areas, attorneys and cases.
Conclusion about law content
So what is better to do to write good content for a law firm website?
- Explore competitors, your target audience and find keywords. Because the competition is big, this is a very important condition.
- Make sure that it is beneficial for you to write the articles yourself, otherwise hire professionals for this.
- Create intuitive information pages so people can learn more about you.
If you have any additions or objections, please write about this in the comments section below.